Calder Alford - Portfolio

2024

Calder Alford

About me

With a background in marketing, I’ve had the privilege of working with global brands such as Nike, Adidas, Electronic Arts, and Tinder, among others. My journey has taken me from agencies in Portland to heading marketing strategies in the outdoor space. These experiences have uniquely positioned me to bring a fresh perspective to the brands i work with.

adidas - dicks sporting goods, earn your spotlight

ARCHRIVAL

Ask: Partner with adidas and DSG to create and implement a nationwide campaign featuring DSG exclusive training apparel. On top of creating digital assets, we were tasked to activate in 5 key cities across the US.

Elements:

Campaign Creative and Messaging

Pro Athlete Collaboration

Video/Photography Production, Multiple Venues

Activation Install and Execution

Event Production, Event Logistics, AVL

Stakeholder Collaboration between adidas and DSG

adidas - dicks sporting goods, earn your spotlight

ARCHRIVAL

Role: Creative Producer

Responsible for:

budget and time management for the creative and production team

Logistics and vendor management

stakeholder communication and creative review meetings

install logistics and activation staffing

project planning with 5 DSG Stores across multiple sport seasons

Athlete Coordination and travel logistics

jordan, air jordan 31 launch

Gallagher Designs

Ask: Collaborate with the Jordan team to produce an athlete experience at the Brooklyn Bowl in Las Vegas. The experience would showcase all previous Jordans (1-30), offer consumers a chance to demo shoes, and enable participants to create custom gear for takeaways.

Elements:

Custom fabrication (wood, metal, plastic) build elements

Graphic, Electrical, AVL, and Rigging Vendors

LED Basketball Court & Jumbotron

Fitting Rooms and demo area

Customization and Takeaway Area

Jordan brand bowling alley

jordan, air jordan 31 launch

Gallagher Designs

Role: Project Manager

Responsible For:

Project Timelines and budgets

Production and build Vendor management

Managing client, venue, and staffing expectations

Shipping logistics for build and takeaway elements

Hospitality, Security, and staff management

adidas x university of louisville, Heart of a cardinal

ARCHRIVAL

Ask: Partner with adidas FOOTBALL and the university of louisville to Create an emotional experience from the locker room to the field, hyping the players and the fans prior to kickoff by use of visuals, sounds, and lighting.

Elements:

Creative and Messaging

Custom fabrication (wood, metal, plastic)

permanent Construction

Strict timelines and overnight install

Graphic, Electrical, Rigging, and AVL vendors

Stakeholder Collaboration between adidas x University of Louisville

Multiple Custom NEON pieces

adidas x university of louisville, Heart of a cardinal

ARCHRIVAL

Role: Creative Producer

Responsible for:

managing budgets and Build timelines

vendor Management (Graphic, build, AVL, construction)

Creative Review and Stakeholder Meetings

Collaborative Logistics and Installation

Managing stakeholder expectations

Nike x University of Oregon, MMSPC

Gallagher Designs

Ask: Partner with nike and the university of Oregon to design and install the Marcus mariota sports performance Center during the University of Oregon Football Facility upgrade.

Elements:

Creative and Messaging

Permanent construction for university athletic facilities

dedicated Marcus Mariota trophy hall

Custom Haberdashery (Apparel/Shoe Fitting for New Recruits)

Custom Boxing Ring and gym equipment

CNC ceiling and wall art

Nike x University of Oregon, MMSPC

Gallagher Designs

Role: Account & Project Manager

Responsible for:

maintaining budget, build, and install timelines

managing construction, graphic and build vendors

project planning and setting stakeholder meetings

ensuring Nike and University of Oregon creative excellence throughout the duration project

ongoing Feedback and maintenance of the facility

ADIDAS, TEAM ICONIC LAUNCH

ARCHRIVAL

Ask: PARTNER WITH ADIDAS NCAA TO LAUNCH THE TEAM ICONIC COLLEGIATE LINE AT PARTICIPATING SCHOOLS. WE WERE TASKED TO Create a memorable experience ON GAMEDAYS TO DRIVE SELL THROUGH AND CREATE HYPE.

Schools Participating: Nebraska, Texas A&M, Louisville, Miami, NC State

Elements:

Creative and Messaging

Custom fabrication (wood, metal, plastic)

Multiple Graphic Change outs

Electrical, POS (Tech), AVL

Social Media Coordination

National Event Logistics, Staffing, and Installation

ADIDAS, TEAM ICONIC LAUNCH

ARCHRIVAL

Role: Creative Producer

Responsible for:

budget and time management

Production and build vendor management

managing stakeholder meetings, creative review meetings and bookstore logistics

takeaway experiences (photo tunnel, swag, prizes)

Staffing and Adidas Field Agent coordination

Permitting and shipping logistics

Nike, Sports Marketing Superbowl Suite

Gallagher Designs

Ask: Collaborate with Nike Football to strategize, design, and produce their hospitality experience offered to Nike athletes and major partners.

Elements:

Creative & Messaging

Custom fabrication (wood, metal, plastic), Graphics, AVL, Electrical

Venue construction & Negotiations

Catering, Staffing, and hospitality

Seeding Kits & Takeaway experiences

High level security

Nike, Sports Marketing Superbowl Suite

Gallagher Designs

Role: Project Manager

Responsible for:

Project budget and time management

Stakeholder communication and meetings

Managing client, staffing, and venue expectations

fabrication and install

Shipping logistics for build elements and Nike product (takeaways)

Managing security

Tinder, House of Tinder U

ARCHRIVAL

Ask: Partner with Tinder to Create a festival experience filled with surprise and delight moments to help boost ‘Tinder U’ enrollment at underperforming southern schools.

Schools Participating: Ole Miss, Alabama, Auburn, Clemson

Elements:

Creative & Messaging

Venue negotiations and contracts

Custom fabrication (wood, metal, plastic), Graphics, Electrical, AVL

Social Media Coordination

Event Logistics, Staffing

multiple locations for a regional tour

Tinder, House of Tinder U

ARCHRIVAL

Role: Creative Producer

Responsible for:

Project Timelines and budgets

Managing client, venue, and staffing expectations

Managing build and install teams

venue, hospitality, and staffing Management

Tour Logisitcs management

Surprise and delight moments

Nike, The Opening

Gallagher Designs

Ask: collaborate with Nike Football to produce an immersive hospitality experience that highlights the latest apparel and brand direction during ‘the opening’ - nike’s premier high school football showcase.

Elements:

Custom fabrication (wood, metal, plastic), Graphics, Electrical, AVL, Rigging

Custom Furniture and locker Rooms with sized apparel

Custom Barbershops staffed with well known barbers across the US

Recovery Area (Cryotherapy, Normatech Compression, Massage Therapy)

HUDL Creative Studio

Prototyped product displays

Nike, The Opening

Gallagher Designs

Role: Project Manager

Responsible For:

Project Budgets & Timelines

Build, install, and strike management

Rigging, graphics, and AVL vendor management

Managing stakeholder meetings and client expectations

Hospitality and seeding management

Managing NCAA rules and regulations while working with high school athletes

ea sports, nba live 18 launch

Gallagher Designs

Ask: Design and build a multi city experience (LA & NYC) that highlights gameplay, in game features, and customization abilities, through a unique lifestyle event to promote the launch of NBA Live 18.

Elements:

Strategy & Influencer Coordination

Custom Build/Install, Custom Furniture, Graphics, Electrical, AVL

Talent, Hospitality Management & Logistics

Role: Account & Project Manager

Responsible For:

Managing client expectations

Managing budgets, timelines and production vendors

ADIDAS X ARIZONA STATE UNIVERSITY, HARDEN VOL 3 LAUNCH

ARCHRIVAL

Ask: PARTNER WITH ADIDAS BASKETBALL AND ARIZONA STATE UNIVERSITY TO TAKEOVER THE INTRAMURAL BASKETBALL CHAMPIONSHIPS to launch the ‘harden vol 3’ shoe at harden’s alma mater, Arizona State UNiversity.

Elements: